Architecture Pictures with Anthony Leal 2

Architecture Pictures with Anthony Leal 1

 

 

 

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Art Elements/ Principles of Design- Vocabulary

 

 

 

Elements of art and principles of Design

 

 

Line: As an art element, line pertains to the use of various marks, outlines and implied lines in artwork and design, most often used to define shape in two-dimensional work.

 

Shape: Space is the area provided for a particular purpose. Space includes the background, foreground and middle ground. Space refers to the distances or areas around, between or within things.

 

Color: Color pertains to the use of hue in artwork and design. Defined as primary colors (red, yellow, blue) which cannot be mixed in pigment from other hues, secondary colors (green, orange, violet) which are directly mixed from combinations of primary colors.

 

Value: The use of light and dark, shade and highlight, in an artwork. Some people also refer the lightness and darkness in an artwork as tints (light) and shades (dark). Black-and-white photography depends entirely on value to define its subjects. Value is directly related to contrast. Value is the relative degree of lightness in the graphic work of art or painting.

 

Form: Form may be created by the forming of two or more shapes or as three-dimensional shapes (cube, pyramid, sphere, cylinder, etc.). It may be enhanced by tone, texture and color. Form is considered three-dimensional showing height, width and depth. Examples of these are sculpture, theater play and figurines. Form is the external appearance of a clearly defined area. Form could refer to 4th dimensional figures such as in computer generated design.

 

 

Principles of design

 

Balance: Balance in design is the distribution of elements across the design. Balance is a visual interpretation of gravity in the design. Large, dense elements appear to be heavier while smaller elements appear to be lighter.

 

Harmony: Harmony in visual design means all parts of the visual image relate to and complement each other. Harmony can be achieved through repetition and rhythm. Repetition reemphasizes visual units, connecting parts and creating an area of attention.

 

Contrast: Contrast in design is an accentuation of the differences between elements in a design. Most people think of contrast only as it applies to colors, but contrast can work with any design element. For example, if you have a group of lines that are all the same size, there is no contrast. But if one is a lot longer than the others, it contrasts with them.

Movement: Motion or movement in a visual image occurs when objects seem to be moving in a visual image. Movement in a visual image comes from the kinds of shapes, forms, lines, and curves that are used.

 

Rhythm: Rhythm in design is also called repetition. Rhythm allows your designs to develop an internal consistency that makes it easier for your customers to understand. Once the brain recognizes the pattern in the rhythm it can relax and understand the whole design. Repetition rarely occurs on its own and so it embues a sense of order onto the design. And because of this, repetition attracts attention and prompts customers to investigate further.